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Social Media Day, Glasgow 8th November

social media day glasgowEnergise 2-0 are delighted to be working with Glasgow City Council organising a ‘Social Media Day’ on Tuesday 8th November. The full one day event will take place at the Thistle Hotel (Glasgow) and is one of a large number of events taking place as part of GCC’s ‘Glasgow for Business Week, 2011’.

The theme for the day will be ‘Social Media for Sustained Business Growth’ with the emphasis being very much on real life case examples of Social Media in Action. A very interesting line-up of Keynote Speakers is being organised with full details being announced shortly.

Please subscribe to the Energise 2-0 blog (top right) if you would like to be kept up-to-date as the one day programme develops. There is also a ‘Glasgow for Business’ Linkedin Group at

The ‘Glasgow for Business 2011’ web site will soon be live at

Please do not hesitate to contact us if you have any questions at this stage.

Take care

Jim, Alan, Vincent

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Are you a Fox, Hedgehog or Something Completely Different?

social media energise 2.0The recent video we posted that looks at whether the Internet is re-wiring our brains reminded me of a post we wrote a while back that looked deeper at this subject. In that article we referenced a great wee online test which asked the question: ‘Are you a Fox or a Hedgehog or something completely different?’. As well as being fun to do (albeit a bit time consuming as it took 20 minutes to complete) this test raised a number of important issues that merit more discussion.

Continue reading

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Energise 2-0 Social Media Digest Vol 1. No. 14

Energise 2-0 Social Media Digest Vol. 1 No. 14

Energise 2-0 Social Media Digest Vol. 1 No. 14

Welcome to Vol. 1 No. 14 of the Energise 2-0 Social Media Digest – our regular update of recent, useful articles covering the business impact of social media. As usual, we have divided the links into recent articles published on our own Energise 2-0 blog and ‘Best of the Rest’. Please do let us know if you find the Digest useful OR NOT. Also, if you would prefer it presented in a different format e.g. a much smaller number of links maybe with a detailed abstract of say the top 5 or so ‘must read’ articles. Any suggestions for improvement warmly received. Continue reading

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Scottish Local Councils: Twitter Engagement, July 2011

Scottish Local CouncilsIn a recent post entitled ‘Walking Alone’, we showed that the world’s top football clubs were using Twitter mainly as a broadcasting channel rather than for fan engagement. Of the 800 tweets examined, 88% could be described as broadcast tweets, with only 10% or less being ‘replies’ to fan enquiries.

Using a similar methodology, we have examined the Twitter activities of Scottish Local Councils – see Table at the end of this article. Of the 32 Local Councils in Scotland, we can find 27 who are active on Twitter. While this represents good progress compared to a year ago, the results of our analysis are very similar to the football industry. Local Councils are using twitter mainly as a broadcast or PR channel rather than encouraging active engagement with local residents and businesses. The ‘mindset’ adopted can be summarized in the Twitter profile statement of one particular Council: Continue reading

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Most Viewed Posts, Week Ending 22nd July

Energise Social MediaThis week’s top viewed posts on Energise 2-0.

How Social Media Mature is your Organisation?
Nine more useful articles on Google+
In TripAdvisor We Trust?
Top 20 European Football Clubs: Facebook League Table, June 2011
Liverpool FC Launches Social Media Campaign in China
The Way of the “Do Do”
Identifying the Do-Dos
Is the Internet Re-wiring our Brains?


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