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Energise Social MediaWe hope you enjoy our blog about "energising your business" for Social Media success. Remember, web 2.0/social media is not a thing, it is a state of mind!
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Energise 2-0 are delighted to be working with Glasgow City Council organising a ‘Social Media Day’ on Tuesday 8th November. The full one day event will take place at the Thistle Hotel (Glasgow) and is one of a large number of events taking place as part of GCC’s ‘Glasgow for Business Week, 2011’.
The theme for the day will be ‘Social Media for Sustained Business Growth’ with the emphasis being very much on real life case examples of Social Media in Action. A very interesting line-up of Keynote Speakers is being organised with full details being announced shortly.
Please subscribe to the Energise 2-0 blog (top right) if you would like to be kept up-to-date as the one day programme develops. There is also a ‘Glasgow for Business’ Linkedin Group at http://www.linkedin.com/groups
The ‘Glasgow for Business 2011’ web site will soon be live at http://www.glasgowforbusinessevents.com/
Please do not hesitate to contact us if you have any questions at this stage.
Jim, Alan, Vincent
Usually at this time of the month, we publish our updated Facebook League Table for the Top 20 Football Teams in Europe. With two other excellent online resources also publishing regular football Facebook and Twitter updates, we have decided to stop publishing our own league table. Instead, we will focus more on the ‘so what’ question; providing evaluation and insight based on the comprehensive data provided by Folos.im which publishes daily updates of ‘the follower counts for all of the Official Twitter football clubs we can find’ and Football Marketing which publishes monthly updates of the combined Twitter ‘followers’ and Facebook ‘likes’ for world football clubs.
Attached to this post, you will find a table providing detailed Klout scores for the Top 10 Clubs listed on the Folos.im Twitter League. Our table will hopefully stimulate some discussion in two related areas: Continue reading →
The recent video we posted that looks at whether the Internet is re-wiring our brains reminded me of a post we wrote a while back that looked deeper at this subject. In that article we referenced a great wee online test which asked the question: ‘Are you a Fox or a Hedgehog or something completely different?’. As well as being fun to do (albeit a bit time consuming as it took 20 minutes to complete) this test raised a number of important issues that merit more discussion.
In a recent post entitled ‘Walking Alone’, we showed that the world’s top football clubs were using Twitter mainly as a broadcasting channel rather than for fan engagement. Of the 800 tweets examined, 88% could be described as broadcast tweets, with only 10% or less being ‘replies’ to fan enquiries.
Using a similar methodology, we have examined the Twitter activities of Scottish Local Councils – see Table at the end of this article. Of the 32 Local Councils in Scotland, we can find 27 who are active on Twitter. While this represents good progress compared to a year ago, the results of our analysis are very similar to the football industry. Local Councils are using twitter mainly as a broadcast or PR channel rather than encouraging active engagement with local residents and businesses. The ‘mindset’ adopted can be summarized in the Twitter profile statement of one particular Council: Continue reading →
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