Given the explosion of interest in Web 2.0/Social Media, it is not surprising that many businesses are beginning to ‘dip their toe in the water’; experimenting with low resource, low risk social media engagement activities.
These early initiatives, often started by ‘social media evangelists’, are very much to be encouraged. They help considerably in improving organizational knowledge and understanding of social media and provide an early indicator of what will or will not work. Hopefully, such early initiatives will firmly establish social media as a key strategic priority.
With growing experimentation, comes the realization that successful use of social media requires sound planning and the application of professional project management procedures to social media strategy development, implementation, management and performance measurement.
Over the next few months, we will blog about the key strategic, operational, management and organizational challenges involved in planning, implementing and managing successful Web 2.0/Social Media strategies for sustained business growth.
Our approach is structured around the Ten Key Steps involved in building a successful social media (SM) strategy summarised below:
Ten Key Steps to SM Success
- The social media landscape
- Generic social media strategy
- Key performance indicators
- Internal SM audit
- Readiness to engage
- SM strategy development
- Channel action plans
- Organisation, resource & people
- Performance monitoring
A key premise is that ‘Social Media Planning Pays’. In other words, a planned and systematic approach to SM strategy development will considerably improve the likelihood of success, ensuring that your SM strategy is fully aligned behind and supportive of your core business goals and objectives.