The Web 2.0/Social Media revolution presents major opportunities (but also threats) for businesses of all types. The proliferation of review and recommendation sites, peer-to-peer interaction in online communities, user generated content, openness, sharing, mutual collaboration, online democracy, people and network empowerment create exciting new opportunities for engaging with and energising your customers, employees, business partners, stakeholders and brand advocates. Rather than talking ‘at’ your customers, social media provides new, low cost channels for talking ‘with’ them i.e. business and marketing as a two-way dialogue and conversation with your customers, a two-way dialogue with your network.
Web 2.0/Social Media is not a thing, it is a state of mind!
There will be ‘winners’ and ‘losers’ in social media. ‘Winners’ will be those businesses who fully utilise the interactive power of social media for engaging with and energising customer, employee and network relationships.