What questions are you asking?

With emerging social media (SM) opportunities, come new organizational challenges.  The businesses we engage are increasingly asking the following questions:

  • What social media channels should we engage with and how deep should our level of engagement be?
  • How can social media best help us to achieve our overall strategic goals and objectives?
  • What resource should we commit to social media?
  • What Key Performance Indicators (KPIs) should we use and how can Return on Investment be measured?
  • How open should our organization become?
  • Who is talking about us, where online?
  • How can we best manage our online reputation?
  • What ‘buzz’ is being created about our brand?
  • Do we require new organizational structures and new ‘mindsets’ to leverage the full potential of social media?
  • What new skills, knowledge and staff training are required?
  • Should we have a corporate wide ‘Social Media Proper Use Policy’ for staff?

Energising your business is not an easy task. It starts with asking the right questions. What questions are you asking?

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About Alan Stevenson

Over the last fifteen years I have split my time almost equally between Developing Digital strategies for public and private sector clients and helping organisations visualise, specify, plan and optimise technology-based solutions within their organisation.
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