Social Media Development Cycle

The 10 Key Steps to Social Media Success, listed in our previous post, can be sub-divided into three main categories:

Establishing the Foundations (Steps 1 to 5)
Your social media landscape; generic strategy; key performance measures; internal social media audit; and ‘readiness to engage’

Social Media Strategy Development and Implementation (Steps 6 to 9)
Vision; strategy; objectives; targets; customers; key initiatives and actions for ‘getting there’; organisation, resource and people issues; project management for social media success

Performance measurement (Step 10)

Measuring on-going success and business impact

Over the coming months, we will post a series of short articles on each social media success factor. The 10 Key steps can also be illustrated on a Social Media Development Cycle as shown below:

Social Media Development Cycle

Social Media Development Cycle

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3 Responses to Social Media Development Cycle

  1. Pingback: Step 3: Key Performance Indicators (Post 1) « Energise2-0

  2. Pingback: Step 3: Key Performance Indicators (Post 2) « Energise2-0

  3. Pingback: Step 6 (Post 1): Social Media Strategy Development and the Balanced Scorecard « Energise2-0

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