7 Responses to Social Media Strategy Development: Step 2 – Your Generic Social Media Strategy

  1. Sara Borghi says:

    Thanks heaps for this post series, very valuable indeed.
    I’m glad to see a structured approach to social media marketing.

    Looking forward to the upcoming one.

    Kind regards,


    • Thanks too Sara for your positive comments. Yes our approach in this area is very business, customer and strategy led. We encourage the use of a Balanced Scorecard approach to ensure that Social Media initiatives are fully aligned behind and supportive of overall business goals and objectives. As Alan says, we will be posting more on these issues over the summer.

      What’s your own background?

      Take care

      Jim H

  2. ast3v3nson says:

    Thanks Sara,
    We will be adding to this quite a bit over the summer. Everything will have a strategic and practical focus, based on our consultancy experience and also conversations on our other networks.

    Stay tuned as they say.

    Kind Regards

  3. Sara Borghi says:

    I certainly will!

    I’m very interested in understanding the Balance Scorecard approach and see whether it can be applied to small tourism businesses. My company (www.untanglemyweb.com), based in Brisbane, Australia, is specialised in online marketing for tourism and since we also put great enphasis on the business results of our clients (before planning any activity) I’m confident I will get so much value from you.

    Regarding my background, I graduated in Marketing(Bachelor) and I hold a Master in International Tourism at University of Lugano (SWitzerland).

    I added both of you on Linkedin, hope you don’t mind.

    Have a great start of the week.

    Best regards,


    • Thanks Sara – the BSC and its use by SME tourism businesses is an area of expertise of ours and we will be posting about this on the site over the next few months. In the meantime, you might want to check out the Social Media Strategy Workshops sub-group on our Tourism 2.0 network at http://www.tourism2-0.co.uk – its the sub group with the map of Scotland on it – half way down the home page.

      This is a series of social media strategy workshops we have been running for Scottish tourism businesses using the BSC approach… you can find our slides and BSC template there.

      I will need to ‘approve’ your membership of the group but will do asap.

      Let me know if you have any problems finding it.

      Take care and speak later.

      Jim H

  4. Sara Borghi says:

    Thanks Dr. Hamill,

    I have subscribed to the group.

    Thanks very much!

    Speak to you soon.

    Warm regards,


  5. Pingback: Step 7: Social Media Strategy Development – Channel Action Plans | Energise 2-0 Social Media

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