Cross Platform and Social Media Marketing for the Film Industry

Multichannel Marketing

Alan and I have been invited to participate in what should be a very interesting 2 day workshop next weekend (19th/20th June) as part of the Edinburgh International Film Festival. We will be presenting on the topic of ‘Social Media Marketing for the Film Industry’, participating in Panel Discussions around the broader theme of cross-platform marketing in the industry. According to the Workshop organisers, everyone is talking about cross-platform, but very few are making it work. This two-day programme will help you understand how to make the most of cross-platform opportunities to help you promote, finance and distribute your film. Day 1 features presentations from cross-platform experts and film-makers who have experienced the benefits and pitfalls of running a cross-platform campaign.

Full details of the two day event can be found here – http://www.initialize-films.co.uk/index.php?page=edinburgh

We will present a short summary of the discussions on Energise 2.0 shortly after the event.

Take care

Jim H

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