Top Business Schools Launch Social Media Courses

Thought that many of our current and past students would be interested in this recent article in Business Week.

The article states that many of the top B-Schools in the world are now beginning to launch Social Media Courses in an attempt to give their graduates a competitive edge re recruitment and “addressing the corporate demand for social-network-savvy employees”

“In the realm of technology it’s possible for us to teach our students a tool that their bosses don’t have, and they can provide that added value from day one,” Gallaugher says. “Social media skills are the ones that can set them apart. Those are the skills that employers are looking for.”

Very satisfying to know that many of our recent students/graduates have already developed these skills and that the top B-Schools are now following the lead we set at Strathclyde:-)

http://www.businessweek.com/bschools/content/jul2010/bs20100726_143420.htm?campaign_id=rss_topStories

Take care

Jim and Alan

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