Why Social Media Projects Fail

As our strapline says, ‘Social Media Planning Pays’

The Brand Science Institute, Germany has just published a very interesting report on why social media projects fail. The Report, based on a 7 month extensive study involving more than 50 brands, shows that 81% do not have a clear social media strategy.

A very interesting Slideshare presentation of their results can be found below…

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One Response to Why Social Media Projects Fail

  1. Alan Stevenson says:

    Jim – these slides are great. Agree with almost everything in there.

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