Based on our review of the Visit Russia web site and the DMO’s use of external social media channels, we would position the Russia National Tourist Office (RNTO) firmly in the social media ‘non-adopter’ category with a very low ‘Channel Presence’ score of 2 out of a possible 29 and an even lower ‘Depth of Engagement’ score of 1 out of 75. The only visible evidence of Web 2.0 adoption on the main web site was the simple use of an RSS Feed. The only evidence of external use was a limited RNTO Company presence on Linkedin. But at least the web site does explain how difficult it will be to get a visa to attend the games:-)
The rest of our results will be published very soon.
Jim and Alan