Attached to this post, you will find a pdf download updating our Facebook Fan League Table for the top 20 football clubs in Europe (also, see the first article in this series)
A number of interesting results emerge compared to the position in January of this year:
• The club with the fastest growth rate in percentage terms is Glasgow Celtic with a 66% growth in the number of ‘likers’ from the 9th January to the 8th February, albeit from a small starting base. It will be interesting to see if this growth rate continues for a Club operating in a small domestic league but with a potential global fan base comparable to much larger teams operating in leagues with worldwide TV coverage
• While Celtic have the fastest growing Facebook ‘fan’ base in percentage terms, Manchester Utd are the fastest growing in terms of numbers with nearly 50,000 new ‘likers’ per day for the period covered. Based on this growth, they will very soon overtake Barcelona as League Leaders (see below for Barca response)
• Real Madrid will also catch up with Barcelona very soon. Their 36,000 new ‘likers’ per day is more than double that of Barca at 17,817
• The three Clubs mentioned above – Barca, Man Utd and Real – will each have over 10 million Facebook ‘likers’ within a month or so highlighting the growing importance of this channel for fan engagement
• Other clubs are also making ground on their Facebook rivals. Based on the number of new ‘likers’ per day, Arsenal look set to usurp Liverpool, Bayern will probably overtake Olympique Marseille within two months and Werder Bremen, Schalke04 and Internazionale will all make further moves up the league table. The German team Schalke04 has already jumped two places within the last month
It would appear that we are not the only ones monitoring these statistics 🙂 Reflecting their approach to the ‘beautiful game’, Barcelona are not content to defend a narrow lead, preferring to go on the offensive instead 🙂 The video below has already been viewed over 119,000 times in just two days.
As usual, feedback and comments are most welcome.
Alan, Jim and Vincent