Staying on our Sports Marketing 2.0 theme, the National Hockey Team New Jersey Devils have just taken their social media efforts to a new level with the launch of a ‘Mission Control’ centre for their most influential online fans, essentially creating a physical social media command center run solely by fans for fans. The thinking behind this innovative development is discussed in an interesting article on the ‘1to1 Media’ site. There is also a good overview and video on the Devil’s own site.
As normal, comments and feedback very welcome. What do others think? Is this a model that should be followed by other teams? Would it work in European football?