Majority of FTSE 100 ‘fail’ at social media

FTSE 100 fail social mediaAccording to a new report covered in the Sunday Telegraph (20th March), the majority of FTSE 100 companies have failed to fully embrace social media activities and risk being overtaken digitally by smaller and more agile firms.

Key findings of the Report include:

  • Sixty out of the FTSE 100 still show no sign of social media on their corporate websites with most companies having a very low level of social media engagement
  • Only 29 FTSE 100 companies have a Facebook page, with 54 having a corporate Twitter feed and 31 a professional YouTube channel
  • Only 16 companies update their corporate Facebook pages with fresh content on a weekly basis – with just 19 attempting to engage with the audience and be responsive
  • Only 23 companies are regular tweeters with little thought going into the output accoding to the report
  • Reckitt Benckiser, Centrica, ARM Holdings, and Vodafone Group were among the companies found to be making the best use of social media engagement
  • As usual comment and feedback are most welcome.

    Vincent

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