Attached to this post, you will find our updated Facebook League Tables for the Top 20 Football Clubs in Europe covering the period March to April, 2011 (two tables). You can view previous posts in this series here:
A number of interesting results emerge compared to the position in February/March:
– Barcelona reinforced their position at the top of the Facebook League Table following another month of high growth that has seen them break the 12m fan barrier. They continue to grow at a faster rate than their two nearest rivals Manchester Utd and Real Madrid – 21% over the last month compared to 18 and 19 per cent. Between March and April, Barca added almost 60,000 fans to their Facebook page
– As predicted Liverpool and Arsenal have swapped places with the latter moving up to 4th position. Bayern Munich have overtaken Olympique Marseille into 9th place with an impressive month on month growth rate of 29%. Schalke04 also continue to grow quickly with a 41% month-on-month growth in ‘likers’. If this growth rate continues, they will overtake Lyon by next month. Schalke04 are punching above their weight on Facebook as well as in the Champions League (where they join our top Facebook three in the semis).
– While the above Clubs are performing very well, the fastest growth was recorded by Internazionale whose Facebook Page has almost doubled in ‘likers’ over the last month from 159,159 ‘likers’ to 291,583 (a very impressive 83% growth) and has seen them move from 13th to 11th in the table. We will investigate the reasons for this rapid growth and report back.
– For a team based in a small domestic league with limited global TV coverage, Glasgow Celtic continue to grow at an impressive rate of 21% per month – the fifth fastest growth rate of all twenty clubs. The Club now has over 70,000 ‘likers’ – a considerable achievement given that their Facebook page has only been live for a few months
As usual, comments and feedback are most welcome
Vincent, Jim and Alan
PS – we are aware that a number of other European teams should be in the Top 20 League in terms of number of Facebook ‘likers’. However, as mentioned in the first post of this series, our list is based on the top 20 clubs by turnover reported in the Deloitte Touche 2006 Report.