Next Tuesday, 7th June, we will be presenting at the Scottish Technology Showcase Event in Glasgow. Organised by Scottish Enterprise and attended by over 1,500 delegates, the theme of this year’s event is using technology to improve your company’s productivity and competitiveness by becoming faster, leaner, better and greener.
Our Speaker’s Brief asked us to present on using ‘Social Media to Communicate the Message and Learn from the Response’.
‘Social media provides many routes to reach an audience. The reach can be global, the audience huge, the impact game changing, all of this in real time and often with instant feedback on its effectiveness. But how do you engage the right audience and how can you harness this potential in support of your business’?
We would agree that social media, if used effectively, can provide a low-cost channel for communicating your message to a global audience. However the key term here is ‘used effectively’. Social media is NOT about communicating your message.
In our presentation (see below), we have emphasised the type of ‘mindset’ required to be successful in social media. It is NOT about ‘getting your message out’. Social media is NOT just another PR, direct marketing or broadcasting platform. First and foremost, social media is about listening to and engaging with your customers (especially your ‘most valuable’ and ‘most growable’ customers), your partners, your community, your tribe
Listening first is something we are not very good at doing. We prefer telling people how good we are.
New ‘mindsets’ are required to be successful in social media.
‘Be social before doing social’
As usual, comment and feedback on our presentation are very welcome – see below
Jim, Alan, Vincent