Having lost a key member of the Energise team (Vincent) for four days to an organisation called T in the Park, it is only appropriate that we checked out how Scotland’s largest music festival is using new media.
The Festival’s ‘Live Hub’ site has a number of interesting features designed to enhance the customer experience (those attending and those not), encouraging user generated content and fan engagement.
These include links to the Festival Facebook page with over 135,000 ‘likes’ and Twitter account (16,000 plus followers). A Video Blog shows ‘what the festival is like from a campers point of view’ (x-rated :-))
Probably the most ‘mission critical’ feature for those attending the event is the iphone app which contains a ‘tent finder’ function. Doesn’t say how easy it is to use at 3am after too much T in the Park if you know what I mean:-)
To all those attending, have a great time and hope the weather is kind to you. Your only young once – go for it, but stay safe.