Identifying the Do-Dos

Following on from our recent post The Way of the Do-Do we have put together a shortlist of our Do-Do’s. Do you agree with these? Can you add a few more?

As the quote below suggests, it can be foolish to attempt to devine what will come:

“The Fool Predicts The Future, Criticizes The Present And Recounts The Past”
– Shakespeare within King Lear

Putting this aside it can also be a bit of fun. Just don’t bet your house on any of these predictions coming true any time soon!

Our top 5 potential Do-Dos are shown below:

1. Stamps and the Postal Service
– Scandanavians are already testing paid SMS alternatives where unique codes are provided and written on the letter. Will courier companies be better placed to fill the role of national postage services like the Royal Mail as the numbers of letters sent continues to fall.

2. Books & Libraries
– if MP3s and iPods can do for physical music surely eBooks and Kindles can have the same effect on Books. If we continue to use digital book formats could libraries be replaced by subsidised group discount schemes for e-Books.

3. Newspapers and Magazines
– News is “freely” available online, thank you Twitter and RSS feeds – newspaper circulation is almost uniformly down across every title. Is the writing on the wall, pardon the pun?

4. TV broadcasting
– Broadcasters are realising that anytime, anywhere content is a necessary component of their service. Viewing figures are also down, few programmes achieve more than 10m viewers (in the UK).

5. Print and TV advertising
– If traditional print and broadcast TV are in trouble then advertising revenue must be similarly threatened?

We would be interested in your views on the mainstream technologies and practices that you think will win in the next few years (Facebook, Google+, Twitter, Foursquare anyone?) and those technologies, services and practices that will go the way of that large flightless bird from Mauritius.

Perhaps the following quote will provide some much needed insight:

“The future is already here – it’s just not very evenly distributed.”
Attributed to William Gibson (Science Fiction Author)

We look forward to your comments

Alan, Jim and Vincent

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About Alan Stevenson

Over the last fifteen years I have split my time almost equally between Developing Digital strategies for public and private sector clients and helping organisations visualise, specify, plan and optimise technology-based solutions within their organisation.
This entry was posted in Energise, Technology and tagged , , , . Bookmark the permalink.

8 Responses to Identifying the Do-Dos

  1. Thanks Alan. What about ‘traditional’ Universities – will they become a Do Do?

    Jim H

  2. Stephen Connell says:

    News Papers clearly agree with this analysis though some of them are looking for twitches in the corpse: http://www.guardian.co.uk/media/2011/jun/16/guardian-observer-digital-first-strategy?INTCMP=SRCH

    • Stephen – thanks for taking the time to comment and for posting what was a very interesting link. For others – the link is to an article about the Guardian Newspaper going for a ‘digital first’ strategy – seen as a necessity for survival – very worth reading.

      Brief extract…….
      The Guardian and Observer lost £33m in cash terms last year, the chief executive of Guardian Media Group has said, as he committed the newspaper group to a “digital-first” strategy in which digital revenues would double to nearly £100m by 2016.

      Andrew Miller, giving a series of presentations to staff at the titles, said that the aim was to achieve “a major transformation” at the newspapers – including lifting digital revenues from an expected £47m in the current financial year to £91m in 2015/16 – because “doing nothing was not an option”.

      He warned that parent company Guardian Media Group could run out of cash in three to five years if the business operations did not change – although the company is able sell assets to generate more reserves – and said that the newspapers would aim to save £25m over the next five years – releasing funds to be reinvested in other activities.

      Take care

      Jim H

  3. Just found these two very interesting links relevant to the ‘who/what will be the next Do Do’ question?

    Hotels need to adapt to next generation guests http://dld.bz/ah39n
    ‘Once that boot is on the carpet, you’d better greet them with wireless (free and high speed) Internet, full service business/ fax center, electronic keys (that delete themselves), flatscreen TV’s, satellite TV, Tivo, mobile DVD players, Ipads, Ipod music centers, and electronic self-closing drapes’

    Nice Work Online Marketers! Now You’re Killing the US Postal Service! http://dld.bz/ah377
    ‘It wasn’t enough to help put the newspaper industry in its place was it? Nope! Now, the online marketing industry has put the US Postal Service on the skids and the Postmaster General, Patrick Donahoe is even predicting a very new look for mail delivery in 15 years or so. The following quote comes from an interview with USAToday. Asked about the long term, Donahoe said, “At some point, we’ll have to move to three” days a week of mail delivery, possibly in 15 years’.

  4. Alan Stevenson says:

    Anyone in any industry with the wrong mindset. Proof – the Guardian might be considered in the wrong industry but they are reinventing themselves for the digital age…

  5. Stephen Tagg says:

    I believe lectures are moribund. My colleagues/ ostriches don’t agree! Universities may have a place as technology and innovation centres, and should be able to inspire students through assynchronous presentations and live case study and active learning sessions.

  6. Thanks Stephen. Spot on and agree totally with you. We would more than welcome a Guest Post on this if you have the time to prepare (just one page max) or alternatively, can you suggest any good links to articles that discuss the impact of new technology/social media on Higher Education?

    Has anyone asked students if they think that the traditional approach to lectures has become out-of-date 🙂 I think the answer would be very interesting 🙂

    We have just posted another article with video that i would welcome your thoughts on – ‘Is the Internet Re-wiring our Brains’?

    http://energise2-0.com/2011/07/22/is-the-internet-re-wiring-our-brains/

    Thanks again Stephen and take care.

    Jim H

  7. Pingback: Most Viewed Posts, Week Ending 22nd July | Energise 2-0 Social Media

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