Category Archives: Social Media in practice

Are you a Fox, Hedgehog or Something Completely Different?

The recent video we posted that looks at whether the Internet is re-wiring our brains reminded me of a post we wrote a while back that looked deeper at this subject. In that article we referenced a great wee online … Continue reading

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Scottish Local Councils: Twitter Engagement, July 2011

In a recent post entitled ‘Walking Alone’, we showed that the world’s top football clubs were using Twitter mainly as a broadcasting channel rather than for fan engagement. Of the 800 tweets examined, 88% could be described as broadcast tweets, … Continue reading

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What Our Customers Need

Staying on the ‘be customer led‘ theme of recent posts, those of you with Project Management experience will identify with this 🙂 Same principles apply in Social Media. Be very clear on customer needs before doing social! Comments? Take care … Continue reading

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Are you a Fish or a Sheep?

In our recent ‘I am not a suspect’ post we asked HubSpot and the Inbound Marketing industry to stop treating customers like passive sheep just waiting to be driven to your web site. I am delighted to report that they … Continue reading

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Poor Use of Social Media by T in the Park

As someone who likes most types of music (but not mud), I was looking forward to catching up on this year’s T in the Park (TITP) experience using the Festival’s various social media channels. Yesterday’s post reported that the TITP … Continue reading

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T in the Park and Social Media

Having lost a key member of the Energise team (Vincent) for four days to an organisation called T in the Park, it is only appropriate that we checked out how Scotland’s largest music festival is using new media. The Festival’s … Continue reading

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A Social Media Listening Tool for your Business

During our workshops, we constantly underline the importance for businesses and other organisations of monitoring who is saying what about you (your company, competitors, products, brands or staff) where on the Social Web. Before diving head long into a new … Continue reading

Posted in Social Media in practice, Social Media Monitoring | Tagged , , | 4 Comments