Category Archives: Social Media Monitoring

Notes on Scandal Part 1 – Impact (on online search and Twitter)

Following on from our recent article Notes on a (Phone Hacking) Scandal: an online series, we have analysed the online impact of the News of the World scandal looking at the impact on online search behaviour and Twitter using Google … Continue reading

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70% of Companies ‘Don’t Get’ Social Media

Some interesting survey results in this Infographic from Alterian – ‘How Engaged Is Your Brand’. Seventy per cent of the companies surveyed don’t monitor or report on social media conversations relevant to their brand. We would put it a lot … Continue reading

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A Social Media Listening Tool for your Business

During our workshops, we constantly underline the importance for businesses and other organisations of monitoring who is saying what about you (your company, competitors, products, brands or staff) where on the Social Web. Before diving head long into a new … Continue reading

Posted in Social Media in practice, Social Media Monitoring | Tagged , , | 4 Comments