Category Archives: Social Media Performance

The Convergence of Search and Social Media

We really like this article from Jonathan Lawoyin which discusses the growing relationship between SEO and Social Media. Article Link: The Convergence of Search and Social Media Key points made include: Advertisements

Posted in Social Media, Social Media Performance | Tagged , , , , | Leave a comment

Social Media KPIs

Interesting list of 48 Social Media Key Performance Indicators in five main areas;

Posted in Social Media Performance | Tagged , , , | Leave a comment

European National DMOs: Facebook and Twitter League Table, April 2011

Attached to this post, you will find our updated European National DMO Facebook and Twitter League Table for April, 2011. This reveals some very interesting results compared to our previous update in December, 2010.

Posted in Energise, Social Media and Tourism, Social Media Performance | Tagged , , , | 3 Comments

Social Media ROI

An interesting post on Social Media Return on Investment (ROI) based on MarketingSherpa’s ‘B2B Social Marketing Benchmark Report’ Jim, Alan, Vincent

Posted in Social Media Performance | Tagged , , , , | Leave a comment

Social Media Performance Measurement and Business Impact – ENTER2011/IFITT

Alan and I, with our Italian colleague Chiara Francalanci, will be chairing a session at this week’s 2011 ENTER/IFITT Annual Conference in Innsbruck, Austria entitled “Social Media Performance Measurement and Business Impact”. (IFITT is the International Federation of Information Technology … Continue reading

Posted in Social Media, Social Media Performance, Social Media Strategy | Tagged , , , , , , , , , | 3 Comments

European National DMOs: Facebook and Twitter League Tables, December 2010

As part of our on-going ‘Social Media Watch’ series, we will be publishing regularly updated Facebook and Twitter League Tables for a range of different industries. Our first Table shows the league positions of European National Destination Marketing Organisations in … Continue reading

Posted in Social Media and Tourism, Social Media Performance | Tagged , , , | 9 Comments