Category Archives: Social Media SMEs

Social Media and SME Exporting

As stated in a previous post, ‘Social Media and SME Internationalisation’, our main research and teaching interests, pre-Internet years, were Export Marketing and International Business with a specific focus on the internationalisation of Small and Medium Sized Enterprises (SMEs). Our … Continue reading

Posted in Energise, Internationalisation, Social Media SMEs | Tagged , , , | 1 Comment

I am not a suspect

No this is not a follow up to our previous blog about someone plagiarizing our material. It is our initial thoughts on a recent HubSpot Inbound Marketing Workshop we attended. The Customer Manifesto We (the Children of the Social Media … Continue reading

Posted in Energise, Social Media, Social Media SMEs, Social Media Strategy | Tagged , , , , | 6 Comments

Social Media for Sustained Export Growth – Awareness Workshop

As a follow up to our post yesterday entitled ‘Social Media and SME Internationalisation’, we will be running a workshop on this topic on March 24th. Full details of the event, which is being supported by Glasgow City Council, the … Continue reading

Posted in Internationalisation, Social Media SMEs | Tagged , , , , | 1 Comment

Social Media and SME Internationalisation

In pre-Internet years (BI 1996), my main research and teaching interests were Export Marketing and International Business. Alan too is a ‘Master’ in International Marketing (University of Strathclyde). Given our roots, we often discuss the impact of social media on … Continue reading

Posted in Internationalisation, Social Media SMEs | Tagged , , , | 4 Comments

Mastering Social Media for Sustained Business Growth

We will soon be launching our 2011 ‘Mastering Social Media’ Executive Development Programme. A key point overview is given below. Full Programme details will be posted on the site very soon. In the meantime, with numbers being limited, we would … Continue reading

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