Category Archives: Social Media Strategy

Scottish Local Councils: Twitter Engagement, July 2011

In a recent post entitled ‘Walking Alone’, we showed that the world’s top football clubs were using Twitter mainly as a broadcasting channel rather than for fan engagement. Of the 800 tweets examined, 88% could be described as broadcast tweets, … Continue reading

Posted in Energise, Social Media in practice, Social Media Strategy, Twitter | Tagged , , | 3 Comments

How Social Media Mature is your Organisation?

A recently published report by Forrester Research presented a ‘Social Media Maturity Model’ identifying the process of change that most organisations go through in their adoption of social technologies. While the research was based on large organisations, the results have … Continue reading

Posted in Social Media Strategy | Tagged , , , , , , , | 2 Comments

Are you a Fish or a Sheep?

In our recent ‘I am not a suspect’ post we asked HubSpot and the Inbound Marketing industry to stop treating customers like passive sheep just waiting to be driven to your web site. I am delighted to report that they … Continue reading

Posted in Energise, Social Media in practice, Social Media Strategy | Tagged , , , | 3 Comments

Socialise the Customer Experience

Back in 2006 BSM (Before Social Media), we published an article entitled ‘Manage the Customer Experience and the Relationship Will Follow’. The paper argued that the main drivers of future business success, in an era of customer empowerment, were the … Continue reading

Posted in Energise, Social Media Strategy | Tagged , , , , , , , , | 6 Comments

A ‘Must Read’ for Companies Restricting Staff Access to Social Media

We have been around the Internet scene long enough to remember trying to encourage companies to ‘get connected’ and to start using e-mail. The response of many was: 1. ‘We will never use email. Business is built on personal relationships … Continue reading

Posted in Energise, Social Media, Social Media Strategy | Tagged , , , , | 8 Comments

Drowning in a Sea of Noise?

In a previous blog post, we argued that social media is not about broadcasting, PR or direct marketing. It is not about communicating your message TO an audience. First and foremost, social media should be about listening to and engaging … Continue reading

Posted in Energise, Social Media, Social Media Strategy, Twitter | Tagged , , , , , , , , , | 9 Comments

I am not a suspect

No this is not a follow up to our previous blog about someone plagiarizing our material. It is our initial thoughts on a recent HubSpot Inbound Marketing Workshop we attended. The Customer Manifesto We (the Children of the Social Media … Continue reading

Posted in Energise, Social Media, Social Media SMEs, Social Media Strategy | Tagged , , , , | 6 Comments