Category Archives: Twitter

Scottish Local Councils: Twitter Engagement, July 2011

In a recent post entitled ‘Walking Alone’, we showed that the world’s top football clubs were using Twitter mainly as a broadcasting channel rather than for fan engagement. Of the 800 tweets examined, 88% could be described as broadcast tweets, … Continue reading

Posted in Energise, Social Media in practice, Social Media Strategy, Twitter | Tagged , , | 3 Comments

Drowning in a Sea of Noise?

In a previous blog post, we argued that social media is not about broadcasting, PR or direct marketing. It is not about communicating your message TO an audience. First and foremost, social media should be about listening to and engaging … Continue reading

Posted in Energise, Social Media, Social Media Strategy, Twitter | Tagged , , , , , , , , , | 9 Comments

Why People Unfollow on Twitter

On Friday 3rd June, I posted the following on my twitter page @DrJimHamill What would make you want to ‘unfollow’ someone on #twitter? Will post results on our blog. Over 50 people replied to the post, either on Twitter itself … Continue reading

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A List of Useful Twitter Applications

Please find below a useful list of twitter applications to support your core business objectives in this area. The list covers: Desktop, Browser and Mobile Clients Tweet Feeds Twitter Search Analytics Directories and Follow Services Others

Posted in Twitter | Tagged , , , , , | 2 Comments