Tag Archives: “Balanced Scorecard”

Mastering Social Media Executive Programme (Post 4)

Workshop 3: Implementation and Performance Measurement Building on Workshop 1 ‘Getting the Foundations Right’ and Workshop 2 ‘Social Media Strategy Development’, the final session of the Programme covers ‘Implementation and Performance Measurement’ On completion of the session and exercises, participants … Continue reading

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Mastering Social Media Executive Programme (Post 3)

Workshop 2: Social Media Strategy Development Building on Workshop 1 ‘Getting the Foundations Right’, Workshop 2 covers Social Media Strategy Development. On completion of the Workshop, participants will have agreed the social media vision and strategy for their organisation; the … Continue reading

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Mastering Social Media Executive Programme (Post 2)

Workshop 1 on our ‘Mastering Social Media for Sustained Business Growth Programme’ focuses on ‘Getting the Foundations Right’. Key issues covered include:

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Mastering Social Media Executive Programme (Post 1)

The first Executive Workshop on our ‘Mastering Social Media for Sustained Business Growth Programme’ takes place next Wednesday, 18th May. To support the Workshops, and to open up part of the content to those unable to attend, we will post … Continue reading

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Step 7: Social Media Strategy Development – Channel Action Plans

Using a Balanced Scorecard approach, previous posts in our Social Media Strategy Series have covered a wide range of issues including how to evaluate your social media landscape; conducting an internal audit of progress made and ‘readiness to engage’; customer … Continue reading

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Social Media Strategy Development: The Key Questions to Address

As we continue through the various steps in our Social Media Development Cycle, it may be useful to recap on the key elements of the model. This can be done by summarising, in question format, the key issues to address … Continue reading

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