Tag Archives: Conversation

Drowning in a Sea of Noise?

In a previous blog post, we argued that social media is not about broadcasting, PR or direct marketing. It is not about communicating your message TO an audience. First and foremost, social media should be about listening to and engaging … Continue reading

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Criticising Social Media

I picked up a recent article from the Observer newspaper ‘Twitter and Facebook cannot change the real world‘ where Malcolm Gladwell, esteemed author, argues that in certain contexts, Social Media is both overhyped and ineffective. He specifically discusses the ability … Continue reading

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