Tag Archives: Customer

Are You Listening?

We love showing this video during workshops. It highlights, very nicely, the shifting balance of power being brought about by the social media revolution. ‘It’s not exactly a dialogue’ – ‘You say you love me but you’re not behaving as … Continue reading

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Criticising Social Media

I picked up a recent article from the Observer newspaper ‘Twitter and Facebook cannot change the real world‘ where Malcolm Gladwell, esteemed author, argues that in certain contexts, Social Media is both overhyped and ineffective. He specifically discusses the ability … Continue reading

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