Tag Archives: Customers

Drowning in a Sea of Noise?

In a previous blog post, we argued that social media is not about broadcasting, PR or direct marketing. It is not about communicating your message TO an audience. First and foremost, social media should be about listening to and engaging … Continue reading

Posted in Energise, Social Media, Social Media Strategy, Twitter | Tagged , , , , , , , , , | 9 Comments

Social Media Strategy Development: Step 1 – Evaluate Your Social Media Landscape

Step 1: Evaluate Your Social Media Landscape At its simplest, social media can be thought of as a set of applications and technologies that allow individuals to interact in online communities, directly exchange information with one another and create their … Continue reading

Posted in Social Media Strategy | Tagged , , , , , | 5 Comments