Tag Archives: engagement

Scottish Local Councils: Twitter Engagement, July 2011

In a recent post entitled ‘Walking Alone’, we showed that the world’s top football clubs were using Twitter mainly as a broadcasting channel rather than for fan engagement. Of the 800 tweets examined, 88% could be described as broadcast tweets, … Continue reading

Posted in Energise, Social Media in practice, Social Media Strategy, Twitter | Tagged , , | 3 Comments

Drowning in a Sea of Noise?

In a previous blog post, we argued that social media is not about broadcasting, PR or direct marketing. It is not about communicating your message TO an audience. First and foremost, social media should be about listening to and engaging … Continue reading

Posted in Energise, Social Media, Social Media Strategy, Twitter | Tagged , , , , , , , , , | 9 Comments

New Book: Web 2.0 in Travel, Tourism and Hospitality

We have just completed and submitted three chapters for a new edited book coming out in a few months time entitled ‘Web 2.0 in Travel, Tourism and Hospitality’. A brief abstract of each of our three chapters is given below. … Continue reading

Posted in Social Media | Tagged , , , , , , | 6 Comments

Clever Videos: hitting the parts other videos can’t

I’ve been reading a few articles recently which highlight the current and future potential of online video. When we think of innovative video we generally think of clever viral campaigns which innovate what we see but not how we interact. … Continue reading

Posted in Social Media Videos | Tagged , , , , , , , , , | 2 Comments