Tag Archives: export marketing

Social Media and SME Exporting

As stated in a previous post, ‘Social Media and SME Internationalisation’, our main research and teaching interests, pre-Internet years, were Export Marketing and International Business with a specific focus on the internationalisation of Small and Medium Sized Enterprises (SMEs). Our … Continue reading

Posted in Energise, Internationalisation, Social Media SMEs | Tagged , , , | 1 Comment

Social Media and SME Internationalisation

In pre-Internet years (BI 1996), my main research and teaching interests were Export Marketing and International Business. Alan too is a ‘Master’ in International Marketing (University of Strathclyde). Given our roots, we often discuss the impact of social media on … Continue reading

Posted in Internationalisation, Social Media SMEs | Tagged , , , | 4 Comments