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Energise Social MediaWe hope you enjoy our blog about "energising your business" for Social Media success. Remember, web 2.0/social media is not a thing, it is a state of mind!
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Tag Archives: export marketing
As stated in a previous post, ‘Social Media and SME Internationalisation’, our main research and teaching interests, pre-Internet years, were Export Marketing and International Business with a specific focus on the internationalisation of Small and Medium Sized Enterprises (SMEs). Our … Continue reading →
In pre-Internet years (BI 1996), my main research and teaching interests were Export Marketing and International Business. Alan too is a ‘Master’ in International Marketing (University of Strathclyde). Given our roots, we often discuss the impact of social media on … Continue reading →