Tag Archives: Scottish Local Councils

Scottish Local Councils: Twitter Engagement, July 2011

In a recent post entitled ‘Walking Alone’, we showed that the world’s top football clubs were using Twitter mainly as a broadcasting channel rather than for fan engagement. Of the 800 tweets examined, 88% could be described as broadcast tweets, … Continue reading

Posted in Energise, Social Media in practice, Social Media Strategy, Twitter | Tagged , , | 3 Comments