Tag Archives: Social Media Landscape

Social Media Watch – Methodology

The article below is a reprint of a recent post on our sister site Tourism 2.0 – a professional networking community for those interested in the impact of social media on global travel, tourism and hospitality. The article summarises the … Continue reading

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Social Media Monitoring Tools Demystified: Analysing Sources

Scanning Social Media Sources might appear to be functionality that few of us would ever use but as this article will demonstrate, this level of analysis is not only increasingly critical to our business success but also practical and cost … Continue reading

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UK Media Use Report: manna from heaven

I was excited to hear about the release of the latest Ofcom Communications Market Report for 2010. This report is, for the Social Media Strategist, manna from heaven. A free resource, robustly and exhaustively delivered, bang up to date and … Continue reading

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Step 5: Your Readiness to Engage

Your Internal Social Media Audit (Step 4) should be followed by an evaluation of your organisation’s readiness or preparedness to engage with social media.  To help you determine this we have created a very simple diagnostic tool – a Social … Continue reading

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Social Media Strategy Development: Step 1 – Evaluate Your Social Media Landscape

Step 1: Evaluate Your Social Media Landscape At its simplest, social media can be thought of as a set of applications and technologies that allow individuals to interact in online communities, directly exchange information with one another and create their … Continue reading

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