Tag Archives: Social Media Monitoring Tools

A Social Media Listening Tool for your Business

During our workshops, we constantly underline the importance for businesses and other organisations of monitoring who is saying what about you (your company, competitors, products, brands or staff) where on the Social Web. Before diving head long into a new … Continue reading

Posted in Social Media in practice, Social Media Monitoring | Tagged , , | 4 Comments

New Book: Web 2.0 in Travel, Tourism and Hospitality

We have just completed and submitted three chapters for a new edited book coming out in a few months time entitled ‘Web 2.0 in Travel, Tourism and Hospitality’. A brief abstract of each of our three chapters is given below. … Continue reading

Posted in Social Media | Tagged , , , , , , | 6 Comments

Social Media Monitoring Tools Demystified: Analysing Sources

Scanning Social Media Sources might appear to be functionality that few of us would ever use but as this article will demonstrate, this level of analysis is not only increasingly critical to our business success but also practical and cost … Continue reading

Posted in Social Media Performance | Tagged , , , , , , , , , | 4 Comments

Social Media Monitoring: Demystified

One of the major trends on the web over the last few years has been the emergence of Social Media Monitoring Tools – applications which allow companies to monitor the conversations taking place about their brand or marketplace across different … Continue reading

Posted in Social Media Performance | Tagged , , , , , | 3 Comments