Tag Archives: Social Media Monitoring

70% of Companies ‘Don’t Get’ Social Media

Some interesting survey results in this Infographic from Alterian – ‘How Engaged Is Your Brand’. Seventy per cent of the companies surveyed don’t monitor or report on social media conversations relevant to their brand. We would put it a lot … Continue reading

Posted in Energise, Social Media Monitoring | Tagged , | 1 Comment

A Social Media Listening Tool for your Business

During our workshops, we constantly underline the importance for businesses and other organisations of monitoring who is saying what about you (your company, competitors, products, brands or staff) where on the Social Web. Before diving head long into a new … Continue reading

Posted in Social Media in practice, Social Media Monitoring | Tagged , , | 4 Comments

Nil By Mouse: Monitoring Online Sectarianism

In 2005, Jack McConnell labelled sectarianism and religious bigotry, “Scotland’s secret shame”. In 2011, a number of recent incidents suggest that sectarianism still widely exists in Scotland and has become a more acute problem. Since 2005 there has been a … Continue reading

Posted in Nil By Mouse | Tagged , , , , , , , , | 21 Comments

Social Business Reality Check

There are some very good ‘words of wisdom’ in this recent blog post by Robert Strohmeyer of PCWorld – Social Business Reality Check: Move Beyond the Hype Key points are as follows:

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Social Media Performance Measurement and Business Impact – ENTER2011/IFITT

Alan and I, with our Italian colleague Chiara Francalanci, will be chairing a session at this week’s 2011 ENTER/IFITT Annual Conference in Innsbruck, Austria entitled “Social Media Performance Measurement and Business Impact”. (IFITT is the International Federation of Information Technology … Continue reading

Posted in Social Media, Social Media Performance, Social Media Strategy | Tagged , , , , , , , , , | 3 Comments

Social Media Watch – Methodology

The article below is a reprint of a recent post on our sister site Tourism 2.0 – a professional networking community for those interested in the impact of social media on global travel, tourism and hospitality. The article summarises the … Continue reading

Posted in Social Media Performance | Tagged , , , , , , | 3 Comments

Social Media makes us more not less informed

I am still mystified by the comments or the debate that Social Media is in someway unmeasurable. I believe very strongly that Social Media makes us more not less informed.

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