Tag Archives: Social Media Performance Measurement

Social Media Performance Measurement and Business Impact – ENTER2011/IFITT

Alan and I, with our Italian colleague Chiara Francalanci, will be chairing a session at this week’s 2011 ENTER/IFITT Annual Conference in Innsbruck, Austria entitled “Social Media Performance Measurement and Business Impact”. (IFITT is the International Federation of Information Technology … Continue reading

Posted in Social Media, Social Media Performance, Social Media Strategy | Tagged , , , , , , , , , | 3 Comments

Social Media Watch – Methodology

The article below is a reprint of a recent post on our sister site Tourism 2.0 – a professional networking community for those interested in the impact of social media on global travel, tourism and hospitality. The article summarises the … Continue reading

Posted in Social Media Performance | Tagged , , , , , , | 3 Comments

Live Webcast: Key Success Factors in Building Online Community

Alan and I will be discussing the above topic during a live BrightTalk session to be broadcast this coming Wednesday at 3pm (UK time). Full details below. Hope to see you there.

Posted in Social Media Strategy | Tagged , , , , , , | 1 Comment

Step 5: Your Readiness to Engage

Your Internal Social Media Audit (Step 4) should be followed by an evaluation of your organisation’s readiness or preparedness to engage with social media.  To help you determine this we have created a very simple diagnostic tool – a Social … Continue reading

Posted in Social Media Strategy | Tagged , , , , , , , | 4 Comments

Step 3: Key Performance Indicators (Post 2)

Step 3/Post 1 reviewed different approaches to Social Media Performance Measurement and ROI. In Post 2, we present our own ‘4Is’ approach to measuring social media performance and overall business impact; an approach successfully used across a range of different … Continue reading

Posted in Social Media Performance, Social Media Strategy | Tagged , , , | 1 Comment

Social Media Planning Pays

A great wee video by Alan which summarises very nicely what Energise 2.0 is all about – ‘Social Media Planning Pays’. Please follow our regular posts covering the key steps involved in social media planning, strategy development, implementation and performance … Continue reading

Posted in Social Media Strategy | Tagged , , , | 4 Comments