Tag Archives: Social Media ROI

Social Media KPIs

Interesting list of 48 Social Media Key Performance Indicators in five main areas; Advertisements

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Social Media Performance Measurement and Business Impact – ENTER2011/IFITT

Alan and I, with our Italian colleague Chiara Francalanci, will be chairing a session at this week’s 2011 ENTER/IFITT Annual Conference in Innsbruck, Austria entitled “Social Media Performance Measurement and Business Impact”. (IFITT is the International Federation of Information Technology … Continue reading

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Live Webcast: Key Success Factors in Building Online Community

Alan and I will be discussing the above topic during a live BrightTalk session to be broadcast this coming Wednesday at 3pm (UK time). Full details below. Hope to see you there.

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Step 5: Your Readiness to Engage

Your Internal Social Media Audit (Step 4) should be followed by an evaluation of your organisation’s readiness or preparedness to engage with social media.  To help you determine this we have created a very simple diagnostic tool – a Social … Continue reading

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Step 3: Key Performance Indicators (Post 1)

Step 3 in our Social Media Strategy Development Cycle is agreeing the Key Performance Indicators (KPIs) to be used in monitoring and evaluating the success and business impact of your social media activities. The actual KPIs you will use should … Continue reading

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