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Energise Social MediaWe hope you enjoy our blog about "energising your business" for Social Media success. Remember, web 2.0/social media is not a thing, it is a state of mind!
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Tag Archives: social media strategy
In our recent ‘I am not a suspect’ post we asked HubSpot and the Inbound Marketing industry to stop treating customers like passive sheep just waiting to be driven to your web site. I am delighted to report that they … Continue reading →
Back in 2006 BSM (Before Social Media), we published an article entitled ‘Manage the Customer Experience and the Relationship Will Follow’. The paper argued that the main drivers of future business success, in an era of customer empowerment, were the … Continue reading →
Next Tuesday, 7th June, we will be presenting at the Scottish Technology Showcase Event in Glasgow. Organised by Scottish Enterprise and attended by over 1,500 delegates, the theme of this year’s event is using technology to improve your company’s productivity … Continue reading →
Using a Balanced Scorecard approach, previous posts in our Social Media Strategy Series have covered a wide range of issues including how to evaluate your social media landscape; conducting an internal audit of progress made and ‘readiness to engage’; customer … Continue reading →