Tag Archives: social media strategy

Are you a Fish or a Sheep?

In our recent ‘I am not a suspect’ post we asked HubSpot and the Inbound Marketing industry to stop treating customers like passive sheep just waiting to be driven to your web site. I am delighted to report that they … Continue reading

Posted in Energise, Social Media in practice, Social Media Strategy | Tagged , , , | 3 Comments

Socialise the Customer Experience

Back in 2006 BSM (Before Social Media), we published an article entitled ‘Manage the Customer Experience and the Relationship Will Follow’. The paper argued that the main drivers of future business success, in an era of customer empowerment, were the … Continue reading

Posted in Energise, Social Media Strategy | Tagged , , , , , , , , | 6 Comments

Social Media: It’s not about Broadcasting, PR or Direct Marketing

Next Tuesday, 7th June, we will be presenting at the Scottish Technology Showcase Event in Glasgow. Organised by Scottish Enterprise and attended by over 1,500 delegates, the theme of this year’s event is using technology to improve your company’s productivity … Continue reading

Posted in Social Media | Tagged , , , , , | 4 Comments

Step 7: Social Media Strategy Development – Channel Action Plans

Using a Balanced Scorecard approach, previous posts in our Social Media Strategy Series have covered a wide range of issues including how to evaluate your social media landscape; conducting an internal audit of progress made and ‘readiness to engage’; customer … Continue reading

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