Tag Archives: Social Media Strategy Development

Is Your Business Anti-Social?

Brian Solis is writing some of the best material on Social Media right now. In his latest article, he has captured the spirit of the moment once more – companies are keen to ‘engage’ through social media but precious few … Continue reading

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Mastering Social Media Executive Programme (Post 4)

Workshop 3: Implementation and Performance Measurement Building on Workshop 1 ‘Getting the Foundations Right’ and Workshop 2 ‘Social Media Strategy Development’, the final session of the Programme covers ‘Implementation and Performance Measurement’ On completion of the session and exercises, participants … Continue reading

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Mastering Social Media Executive Programme (Post 3)

Workshop 2: Social Media Strategy Development Building on Workshop 1 ‘Getting the Foundations Right’, Workshop 2 covers Social Media Strategy Development. On completion of the Workshop, participants will have agreed the social media vision and strategy for their organisation; the … Continue reading

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Mastering Social Media Executive Programme (Post 2)

Workshop 1 on our ‘Mastering Social Media for Sustained Business Growth Programme’ focuses on ‘Getting the Foundations Right’. Key issues covered include:

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Mastering Social Media Executive Programme (Post 1)

The first Executive Workshop on our ‘Mastering Social Media for Sustained Business Growth Programme’ takes place next Wednesday, 18th May. To support the Workshops, and to open up part of the content to those unable to attend, we will post … Continue reading

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The Anatomy of a Social Media Policy

This article on the Social Media Explorer site provides good advice in developing a Social Media Policy for staff. Key points made are as follows:

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Step 6 (Post 2): Social Media Strategy Development – Setting Objectives

The previous article in our ‘Social Media Planning Pays’ series, Step 6 Post 1 presented our Balanced Scorecard (BSC) approach to social media strategy development, implementation and performance measurement. One of the first steps in a successful BSC implementation is … Continue reading

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