Tag Archives: Social Media Success

Is Your Business Anti-Social?

Brian Solis is writing some of the best material on Social Media right now. In his latest article, he has captured the spirit of the moment once more – companies are keen to ‘engage’ through social media but precious few … Continue reading

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Live Webcast: Key Success Factors in Building Online Community

Alan and I will be discussing the above topic during a live BrightTalk session to be broadcast this coming Wednesday at 3pm (UK time). Full details below. Hope to see you there.

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Step 5: Your Readiness to Engage

Your Internal Social Media Audit (Step 4) should be followed by an evaluation of your organisation’s readiness or preparedness to engage with social media.  To help you determine this we have created a very simple diagnostic tool – a Social … Continue reading

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Step 3: Key Performance Indicators (Post 1)

Step 3 in our Social Media Strategy Development Cycle is agreeing the Key Performance Indicators (KPIs) to be used in monitoring and evaluating the success and business impact of your social media activities. The actual KPIs you will use should … Continue reading

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Social Media Development Cycle

The 10 Key Steps to Social Media Success, listed in our previous post, can be sub-divided into three main categories: Establishing the Foundations (Steps 1 to 5) Your social media landscape; generic strategy; key performance measures; internal social media audit; … Continue reading

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