Tag Archives: Step 3 Post 1

Step 3: Key Performance Indicators (Post 2)

Step 3/Post 1 reviewed different approaches to Social Media Performance Measurement and ROI. In Post 2, we present our own ‘4Is’ approach to measuring social media performance and overall business impact; an approach successfully used across a range of different … Continue reading

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Step 3: Key Performance Indicators (Post 1)

Step 3 in our Social Media Strategy Development Cycle is agreeing the Key Performance Indicators (KPIs) to be used in monitoring and evaluating the success and business impact of your social media activities. The actual KPIs you will use should … Continue reading

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