Tag Archives: Strategy

Criticising Social Media

I picked up a recent article from the Observer newspaper ‘Twitter and Facebook cannot change the real world‘ where Malcolm Gladwell, esteemed author, argues that in certain contexts, Social Media is both overhyped and ineffective. He specifically discusses the ability … Continue reading

Posted in Social Media | Tagged , , , , , , , , , , | Leave a comment

UK Media Use Report: manna from heaven

I was excited to hear about the release of the latest Ofcom Communications Market Report for 2010. This report is, for the Social Media Strategist, manna from heaven. A free resource, robustly and exhaustively delivered, bang up to date and … Continue reading

Posted in Social Media | Tagged , , , | 1 Comment

Social Media Strategy Development: Step 1 – Evaluate Your Social Media Landscape

Step 1: Evaluate Your Social Media Landscape At its simplest, social media can be thought of as a set of applications and technologies that allow individuals to interact in online communities, directly exchange information with one another and create their … Continue reading

Posted in Social Media Strategy | Tagged , , , , , | 5 Comments

10 Key Steps to Social Media Success

Given the explosion of interest in Web 2.0/Social Media, it is not surprising that many businesses are beginning to ‘dip their toe in the water’; experimenting with low resource, low risk social media engagement activities. These early initiatives, often started … Continue reading

Posted in Social Media Strategy | Tagged , , , , , | Leave a comment

What questions are you asking?

With emerging social media (SM) opportunities, come new organizational challenges.  The businesses we engage are increasingly asking the following questions: What social media channels should we engage with and how deep should our level of engagement be? How can social … Continue reading

Posted in Social Media Strategy | Tagged , , , | Leave a comment