Tag Archives: twitter

Energise 2-0 Social Media Digest Vol 1. No. 14

Welcome to Vol. 1 No. 14 of the Energise 2-0 Social Media Digest – our regular update of recent, useful articles covering the business impact of social media. As usual, we have divided the links into recent articles published on … Continue reading

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Scottish Local Councils: Twitter Engagement, July 2011

In a recent post entitled ‘Walking Alone’, we showed that the world’s top football clubs were using Twitter mainly as a broadcasting channel rather than for fan engagement. Of the 800 tweets examined, 88% could be described as broadcast tweets, … Continue reading

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Notes on a Scandal Part 2 – Events?

The next installment of Notes on a Scandal follows on from our recent posts: Notes on a Scandal Overview: An Online Monitoring Perspective and Notes on a Scandal Part 1 – Impact? This series of posts attempts to offer a … Continue reading

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Notes on Scandal Part 1 – Impact (on online search and Twitter)

Following on from our recent article Notes on a (Phone Hacking) Scandal: an online series, we have analysed the online impact of the News of the World scandal looking at the impact on online search behaviour and Twitter using Google … Continue reading

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Drowning in a Sea of Noise?

In a previous blog post, we argued that social media is not about broadcasting, PR or direct marketing. It is not about communicating your message TO an audience. First and foremost, social media should be about listening to and engaging … Continue reading

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Why People Unfollow on Twitter

On Friday 3rd June, I posted the following on my twitter page @DrJimHamill What would make you want to ‘unfollow’ someone on #twitter? Will post results on our blog. Over 50 people replied to the post, either on Twitter itself … Continue reading

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