Tag Archives: Web2.0

Social Media Monitoring: Demystified

One of the major trends on the web over the last few years has been the emergence of Social Media Monitoring Tools – applications which allow companies to monitor the conversations taking place about their brand or marketplace across different … Continue reading

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Live Webcast: Key Success Factors in Building Online Community

Alan and I will be discussing the above topic during a live BrightTalk session to be broadcast this coming Wednesday at 3pm (UK time). Full details below. Hope to see you there.

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Social Media Development Cycle

The 10 Key Steps to Social Media Success, listed in our previous post, can be sub-divided into three main categories: Establishing the Foundations (Steps 1 to 5) Your social media landscape; generic strategy; key performance measures; internal social media audit; … Continue reading

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10 Key Steps to Social Media Success

Given the explosion of interest in Web 2.0/Social Media, it is not surprising that many businesses are beginning to ‘dip their toe in the water’; experimenting with low resource, low risk social media engagement activities. These early initiatives, often started … Continue reading

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What questions are you asking?

With emerging social media (SM) opportunities, come new organizational challenges.  The businesses we engage are increasingly asking the following questions: What social media channels should we engage with and how deep should our level of engagement be? How can social … Continue reading

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Energise your business

The Web 2.0/Social Media revolution presents major opportunities (but also threats) for businesses of all types. The proliferation of review and recommendation sites, peer-to-peer interaction in online communities, user generated content, openness, sharing, mutual collaboration, online democracy, people and network … Continue reading

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